Purina Pro Plan Chicken Medium Breed Adult Dog Dry Food (New Improved Formula)

Guaranteed Nutrient Analysis & Caloric Profile

Nutrient MetricGuaranteed Level (As-Fed)Canine Physiological Role & Nutritional SignificanceCrude Protein (Min)28.0%High-performance amino acids for lean muscle retention and active stamina.Crude Fat (Min)17.0%Elevated energy density tailored for active medium-breed metabolism.Crude Fibre (Max)3.0%Low-residue fiber optimizing nutrient digestibility and firm stool quality.Calcium (Ca) (Min)1.0%Skeletal strength, dental integrity, and muscular contraction.Phosphorus (P) (Min)0.8%Balanced mineralization working alongside calcium for bone health.Vitamin C (Min)70 mg / kgCellular antioxidant defending against environmental and metabolic stress.Vitamin E (Min)460 IU / kgLipid-soluble antioxidant protecting cell membranes and immune function.Marine DHA (Min)0.1%Supports cognitive function and neurological alertness.Glucosamine (Min)400 mg / kgStructural precursor for cartilage synthesis and joint cushion maintenance.Omega-3 Fatty Acids (Min)0.5%Anti-inflammatory properties supporting skin, coat, and joint mobility.Omega-6 Fatty Acids (Min)1.5%Linoleic acid supporting epidermal lipid barrier health.Metabolizable Energy (ME)3.7 kcal / g (3,700 kcal / kg)High caloric density supporting active medium-breed energy demands.

Ingredient Formulation Matrix

• Primary Animal Proteins: Chicken (natural glucosamine source), Dehydrated Chicken Protein, Animal Digest.

• Carbohydrate & Grain Complex: Brewer's Rice, Whole Grain Wheat, Oats, Barley.

• Lipids & Marine Oils: Animal Fat Preserved with Mixed-Tocopherols (form of Vitamin E), Fish Oil (source of Omega-3 & DHA).

• Functional Inclusions: Beet Pulp, Colostrum, Aluminosilicate, L-Carnitine.

• Comprehensive Vitamin & Mineral Premix: Calcium, Phosphorus, Sodium, Chloride, Potassium, Magnesium, Vitamin E, Vitamin B12, Zinc, Iron, Vitamin B3, Vitamin C, Vitamin D, Choline, Manganese, Vitamin B5, Copper, Vitamin B1, Vitamin B2, Vitamin B6, Folic Acid, Vitamin A, Iodine, Selenium.

• Natural Antioxidants: Mixed tocopherols and natural plant extracts.

Comparison: Purina Pro Plan Medium Adult vs. Purina SuperCoat Adult Chicken vs. Pedigree Adult Medium Breed

Nutritional ParameterPurina Pro Plan Medium Adult [Current]Purina SuperCoat Adult ChickenPedigree Adult Medium BreedNutritional TierSuper-Premium / Veterinary GradeEveryday Premium MaintenanceStandard Commercial MaintenanceCrude Protein28.0% Min (High performance)24.0% Min20.0% MinCrude Fat17.0% Min (Active energy)12.0% Min10.0% MinKey Functional AdditiveColostrum, Glucosamine (400 mg/kg), L-CarnitineNatural fiber & fish proteinBasic vitamin-mineral premixDigestibility TechnologyProprietary cooking & nutrient absorption blendStandard milling and extrusionStandard extrusionTarget AudienceActive medium dogs requiring peak performanceGeneral family dogsBudget-conscious everyday feeding

Feeding Guidelines & Daily Ration Guide

Quantities should be adjusted according to your dog's weight, environmental temperature, and daily exercise level.

Daily Feeding Chart (Medium Adult Maintenance, 10 kg to 25 kg):

Dog Body Weight (kg)Normal Activity (1–3 Hours Daily)High Activity / Working (3+ Hours Daily)10 kg150 g to 180 g195 g to 225 g15 kg200 g to 235 g260 g to 305 g20 kg245 g to 285 g320 g to 370 g25 kg285 g to 330 g375 g to 430 g

Dietary Transition Protocol (7 to 10 Days):

Because Pro Plan is a high-performance, nutrient-dense diet, transition your medium adult dog gradually over 7 to 10 days to allow digestive enzymes to adapt:

• Days 1–3: 25% Pro Plan + 75% previous food.

• Days 4–6: 50% Pro Plan + 50% previous food.

• Days 7–9: 75% Pro Plan + 25% previous food.

• Day 10 Onward: 100% Purina Pro Plan Chicken Medium Breed Adult Dog Food.

Note: Always maintain a clean, fresh bowl of drinking water next to the food dish at all times.

Product Specifications

ParameterDetailsBrandPurina Pro Plan (Nestlé Purina PetCare)Product NamePro Plan Medium Breed Adult Dog Dry Food (New Improved Formula)Flavor ProfileChickenTarget Life Stage & BreedAdult Medium-Sized Dogs (1–7 years old, 10 kg to 25 kg adult weight)Nutritional ComplianceAAFCO Adult Dog Food Nutrient ProfilesAvailable Pack Sizes1 kg, 3 kg, and 15 kg BagsShelf Life18–24 Months from Date of Manufacture

Storage & Handling Instructions

• Store the bag in a cool, dry place away from direct sunlight, high humidity, and household pests.

• Reseal the package zipper securely after every feeding or transfer the kibbles into an airtight, food-grade storage container to preserve freshness, crisp texture, and natural fatty acid integrity.

• Keep out of reach of children and unsupervised pets