Purina Pro Plan Chicken Medium Breed Puppy Dog Dry Food (New Improved Formula)

Guaranteed Nutrient Analysis & Caloric Profile

Nutrient MetricGuaranteed Level (As-Fed)Canine Pediatric Significance & Growth MechanismCrude Protein (Min)28.0%High-density amino acids driving rapid muscle, organ, and tissue synthesis.Crude Fat (Min)17.0%Concentrated metabolic energy to fuel active puppy play and rapid growth.Crude Fibre (Max)3.0%Low-residue fiber optimizing nutrient digestibility in sensitive puppy digestive tracts.Calcium (Ca) (Min)1.0%Skeletal elongation, dense bone mineral density, and enamel formation.Phosphorus (P) (Min)0.8%Balanced mineralization working alongside calcium for bone health.Vitamin C (Min)70 mg / kgCellular antioxidant defending against environmental and growth stress.Vitamin E (Min)460 IU / kgLipid-soluble antioxidant protecting cell membranes and immune function.Marine DHA (Min)0.1%Essential omega-3 fatty acid supporting cognitive and neural development.Glucosamine (Min)400 mg / kgStructural precursor for cartilage synthesis and joint development.Omega-3 Fatty Acids (Min)0.5%Anti-inflammatory properties supporting skin, coat, and joint mobility.Omega-6 Fatty Acids (Min)1.5%Linoleic acid supporting epidermal lipid barrier health.Metabolizable Energy (ME)3.7 kcal / g (3,700 kcal / kg)Calorie-dense pediatric energy profile supporting high basal metabolic rates.

Ingredient Formulation Matrix

• Primary Animal Proteins: Dehydrated Chicken (natural glucosamine source), Animal Digest.

• Carbohydrate & Grain Complex: Brewers Rice, Whole Grain Wheat, Oats, Wheat Gluten.

• Lipids & Marine Oils: Animal Fat, Fish Oil (source of Omega-3 DHA/EPA).

• Functional Inclusions: Beet Pulp, Colostrum (0.1%), Aluminosilicate.

• Comprehensive Vitamin & Mineral Premix: Calcium, Phosphorus, Sodium, Chloride, Potassium, Magnesium, Zinc, Iron, Manganese, Copper, Selenium, Iodine, Vitamin A, B-Complex Vitamins, Vitamin C, Vitamin D, Vitamin E, Choline, Folic Acid.

Comparison: Pro Plan Medium Puppy vs. Pro Plan Mother & Puppy Starter vs. Purina SuperCoat Puppy

Nutritional ParameterPro Plan Medium Puppy [Current]Pro Plan Mother & Puppy StarterPurina SuperCoat PuppyNutritional TierSuper-Premium / Veterinary GradeSuper-Premium / Veterinary GradeEveryday Premium GrowthTarget Life StageMedium Breed Puppies (Up to 12–15 Mos)Dams & Weaning Puppies (All Breeds)Puppies (Up to 12 Months, All Breeds)Crude Protein / Fat28.0% Protein / 17.0% Fat28.0% Protein / 17.0% Fat26.0% Protein / 12.0% FatSpecialized AdditiveColostrum (0.1%), DHA/EPA, GlucosamineColostrum (0.1%), DHA/EPA, GlucosamineDHA, Calcium, Vitamins C & EBreed Sizing FocusMedium-sized dogs (10–25 kg adult wt)Universal starter formatUniversal growth format

Feeding Guidelines & Daily Ration Guide

Quantities should be adjusted according to your puppy's age, expected adult weight, and activity level. Check the printed bag chart for exact gram guidance.

Dietary Transition Protocol (7 to 10 Days):

When switching your puppy to Pro Plan Medium Puppy from another food, transition gradually over 7 to 10 days to allow digestive enzymes to adapt smoothly:

• Days 1–3: 25% Pro Plan Medium Puppy + 75% previous food.

• Days 4–6: 50% Pro Plan Medium Puppy + 50% previous food.

• Days 7–9: 75% Pro Plan Medium Puppy + 25% previous food.

• Day 10 Onward: 100% Purina Pro Plan Chicken Medium Breed Puppy Dog Food.

Note: Always maintain a clean, fresh bowl of drinking water accessible next to the food dish at all times.

Product Specifications

ParameterDetailsBrandPurina Pro Plan (Nestlé Purina PetCare)Product NamePro Plan Chicken Medium Breed Puppy Dog Dry Food (New Improved Formula)Flavor ProfileChickenTarget Life Stage & BreedMedium-Sized Breed Puppies (Up to 12–15 months, 10 kg to 25 kg adult weight)Nutritional ComplianceAAFCO Puppy Growth Nutrient ProfilesAvailable Pack Sizes1 kg, 3 kg, and 15 kg BagsShelf Life18–24 Months from Date of Manufacture

Storage & Handling Instructions

• Store the bag in a cool, dry place away from direct sunlight, high humidity, and household pests.

• Reseal the package zipper securely after every feeding or transfer the kibbles into an airtight, food-grade storage container to preserve crisp texture, aroma, and natural fatty acid freshness.

• Keep out of reach of children and unsupervised pets.