Virbac Epiotic Veterinary Ear Cleansing Solution (Salicylic Acid IP 0.2% w/v + Phenoxyethanol BP 0.3% w/v) for Dogs & Cats (50ml & 100ml Bottle)

Active Pharmaceutical Matrix & Pharmacological Actions

Active ConstituentConcentrationPharmacological RoleClinical Function in Ear CanalSalicylic Acid IP0.2% w/vBeta-Hydroxy Acid / Ceruminolytic & AstringentBreaks down lipid bonds in earwax, exfoliates dead keratinocytes, and dries the ear canal surface to inhibit yeast and bacterial growth.Phenoxyethanol BP0.3% w/vBroad-Spectrum Antimicrobial AntisepticProvides bactericidal activity against Gram-positive (Staph) and Gram-negative (Pseudomonas) pathogens, suppressing microbial proliferation.Purified Aqueous VehicleBase q.s. to 100%Neutral Surfactant & Emulsifying MatrixNeutral pH (5.5–6.5); suspends loosened debris for easy expulsion during head shaking.

Clinical & Daily Hygiene Indications

• Routine ear canal hygiene and preventive wax control in healthy dogs and cats.

• High-risk ear maintenance for floppy-eared breeds (Labradors, Cocker Spaniels, Beagles, Pugs, Indies).

• Drying the ear canal following swimming, hydrotherapy, or bathing.

• Pre-treatment cleaning before administering prescription ear medications (e.g., Virbac Easotic) for acute or chronic otitis externa.

• Management of chronically moist, waxy, or foul-smelling ears without full-blown ulceration.

• Post-infection cleanup to remove residual dead cell debris and exudate after clinical otitis treatment.

Pack Value & Sizing Comparison

Pack SizeMaximum Retail Price (MRP)Approximate Cost Per mlRecommended Use Case50 ml Bottle₹136.00~ ₹2.72 / mlTrial use, single small dogs, cats, or travel kits.100 ml Bottle₹234.00~ ₹2.34 / mlRegular maintenance for large dogs, floppy-eared breeds, or multi-pet homes (lasts ~8–12 weeks).

Step-by-Step Cleaning Protocol

To ensure a thorough clean without causing stress, follow this vet-approved technique:

• Supplies Needed: Virbac Epiotic bottle and clean cotton wool balls or soft pads. (Never use cotton-tipped swabs/Q-tips, as they push wax deeper into the horizontal canal and risk rupturing the eardrum).

1. Expose Canal: Gently lift the ear flap (pinna) upward to expose and straighten the entrance of the L-shaped ear canal.

2. Apply Generously: Insert the nozzle tip into the opening of the ear canal (do not force it deeply) and squeeze generously until the canal is visibly filled with liquid.

3. Canal Base Massage: Lower the ear flap and gently massage the cartilaginous base of the ear (where the ear connects to the skull) for 30 to 60 seconds. A squishing sound indicates the solution is emulsifying deep-seated wax and debris.

4. Allow Head Shaking: Step back and let your pet shake their head freely. This natural reflex brings loosened wax and debris up from the horizontal canal to the outer opening.

5. Wipe Clean: Use a cotton wool ball to wipe away the loosened wax, exudate, and excess fluid from the inner flap and outer canal opening. Never probe deeply into the canal.

6. Pre-Medication Protocol: When prepping ears for prescription drops (e.g., Virbac Easotic), complete the cleaning protocol and wait 5 to 10 minutes for the canal to dry before administering the medicated drops.

Recommended Cleaning Frequency

Pet Ear Status / SituationRecommended Cleaning FrequencyRoutine Maintenance (Healthy Ears)Once to twice weeklyFloppy-Eared & Infection-Prone Breeds2 to 3 times weeklyWater Exposure (Swimming or Bathing)Immediately after every swim or bathActive Infection (Pre-Medication Preparation)Once daily prior to medicated drop application (as directed by vet)

Product Specifications

ParameterDetailsBrandVirbac Animal Health India Pvt. Ltd. (Virbac S.A., France)Product Trade NameEpiotic Ear Cleanser SolutionProduct ClassificationVeterinary Otological Cleansing FormulationActive IngredientsSalicylic Acid IP (0.2% w/v) + Phenoxyethanol BP (0.3% w/v)pH RangePhysiological Neutral (pH 5.5 to 6.5)Dosage FormNon-oily Topical Otic Liquid SolutionPack Sizes50 ml (MRP ₹136) & 100 ml (MRP ₹234) Dispenser BottlesTarget SpeciesDogs, Cats, Puppies, and KittensTherapeutic ClassCeruminolytic, Astringent, & Antimicrobial Ear CleanserPrescription StatusOTC Veterinary Hygiene Formulation (No Rx required)

Safety Warnings, Precautions & Contraindications

• Otic Use Only: For animal ear canal use only. Not for ophthalmic, oral, or open wound use.

• CRITICAL CONTRAINDICATION (Ruptured Eardrum): Do not use in ears with a suspected or confirmed perforated tympanic membrane (eardrum). If your pet displays signs of inner ear or vestibular disturbance (head tilt, involuntary eye movement/nystagmus, loss of balance, or circling), withhold all liquid ear cleaners and consult a veterinarian immediately.

• Avoid Cotton Buds (Q-tips): Never use cotton swabs inside the ear canal, as they impact debris against the eardrum and can cause mechanical trauma.

• Storage: Store below 30°C in a dry place away from direct sunlight. Keep the dispensing nozzle capped after use. Keep strictly out of reach of children and domestic pets